Lead Generation Campaign for a Bangalore Startup

Project Overview

We partnered with a fast-growing Bangalore-based startup looking to scale lead generation for their B2B SaaS product. The goal was to build a high-converting digital funnel using paid ads, landing page design, and marketing automation tools to deliver qualified leads within a limited budget.

Challenges & Constraints

• The existing website lacked visual appeal and had a high bounce rate.

• Navigation was unintuitive, making it difficult for users to find information quickly.

• The site was not optimized for mobile devices, alienating a significant portion of users.

• Transitioning to a new design without disrupting existing user data or traffic flow was critical.

Project Solution

• The client had zero online presence and no website or CRM setup.

• Needed instant visibility and a reliable ad funnel to capture early adopters.

• Budget limitations required performance-focused ad spending and cost-efficient automation

• Needed to show ROI within 4 weeks to secure internal funding.

Our Solution

• Brand Setup: Designed logo, color palette, and visual identity kit in 48 hours.

• Landing Page + CRM: Built a minimal high-converting landing page connected to a no-code CRM (Zoho/Brevo).

• Paid Campaigns: Ran high-performing ad creatives on Instagram and Google with location + interest targeting.

• Lead Automation: Implemented WhatsApp API + Mailchimp automation to instantly nurture incoming leads.

• Analytics & Feedback: Set up Google Analytics, Meta Pixel, and Hotjar to analyze visitor behavior and optimize conversions.

Outcome & Results

• 300+ qualified leads in 27 days with a ₹9.8 avg CPL.

• Website bounce rate dropped below 18% after content & UX optimization.

• 70% of leads converted to product demo bookings.

• The client raised internal funding to scale the campaign in Phase 2 (ongoing with DigiNext).