Project Overview
At DigiNEXT, we specialize in creating digital identities that do more than look good — they perform. For this Bangalore-based client, we developed a dynamic digital presence that aligned with their mission and vision while standing out in a saturated market. We designed a unified brand system including logo, website visuals, color palette, social media assets, and typography. The objective was to enhance brand recall, user trust, and digital engagement.
Challenges & Constraints
A competitive local Bangalore market with dozens of similar digital service providers.
Lack of a unique online voice, causing confusion among their customer base.
Tight 4-week deadline ahead of a major investor pitch.
Needed to look modern and trustworthy across all platforms — from social to CRM touchpoints.
Our Strategy & Solutions
Digital Brand Audit: In-depth review of existing platforms, followed by competitor benchmarking across the Bangalore market.
isual Identity Development: Crafted a fresh digital-first brand style — modern logo, clean color palette, and Google-friendly typography — to reflect innovation and trust.
Design System & Guidelines: Built a comprehensive brand guide for consistent communication — covering ad creatives, social templates, and email visuals.
Omnichannel Branding Collateral: Delivered assets optimized for Meta ads, Google search, WhatsApp marketing, and CRM tools — ensuring cross-platform consistency.
Results & Impact
50% Increase in Google search visibility within 4 weeks
Enhanced customer engagement on Instagram and LinkedIn through cohesive branding.
Higher conversion rates from website traffic due to improved UX and messaging clarity.
Positive client feedback on brand recognition and business positioning.
Project Name
Brand Identity Design & Digital Strategy
Category
Digital Marketing & Brand Strategy
Clients
Confidential – Bangalore-based Retail Startup
Date
May 3, 2025
Duration
1 Month