Strategic Content Overhaul for Growth-Stage Business

Project Overview

DigiNext was approached by a fast-scaling business looking to build a consistent and high-converting digital presence. The objective was to define a strong content identity across channels and improve their organic performance using SEO and analytics-driven strategies. We crafted an integrated content roadmap—from blog articles to social media calendars—aligning every touchpoint with the brand voice and conversion goals.

Challenges & Constraints

• Fragmented content delivery with no cohesive voice or message.

• Poor organic traffic and search visibility.

• Low conversion rates from website and social platforms.

• Need to build authority in a competitive space within a tight deadline.

Project Solution

• Brand & Content Audit: Evaluated existing content for performance gaps, tone mismatch, and SEO alignment.

• Content Planning: Created a topic-based calendar focused on industry-relevant keywords and user intent.

• SEO Strategy: Implemented on-page fixes, schema markup, and internal linking best practices.

• Engaging Formats: Developed blogs, infographics, LinkedIn carousels, and reels optimized for engagement.

• Performance Tracking: Setup dashboards to track traffic, engagement, and keyword ranking progress.

Outcome & Results

• 50% increase in organic reach across web and social within the first 45 days.

• Engagement rate on Instagram and LinkedIn improved by 40%.

• Lead conversion rate from blog CTAs improved by 18%.

• Brand voice became more consistent, leading to better recognition and user retention.