Intelligent Marketing Automation System

Project Overview

DigiNEXT designed and implemented an AI-driven marketing automation tool to elevate the performance of digital campaigns and reduce manual workloads. Built specifically for a Bangalore-based retail brand, this tool leverages machine learning to segment audiences, personalize communication, and automate routine marketing tasks. The system was fully integrated with CRM and analytics platforms to enable scalable, insight-driven marketing.

Challenges & Constraints

• High time and effort cost due to fully manual campaign management.

• Inconsistent lead quality and conversion rates due to poor targeting.

• Needed to integrate with existing tools like Zoho CRM and Google Analytics.

Our Strategy & Solutions

• AI-Powered Segmentation: Used ML models to analyze historical customer data, predict behaviors, and cluster users by intent.

• Automation Suite: Implemented workflows for email drip campaigns, WhatsApp blasts, social posting, and lead scoring.

• Personalization Engine: Developed logic-based personalization for content and timing based on user touchpoints.

• Full-Stack Integration: Seamlessly connected the automation platform with CRM, web analytics, and custom dashboards.

Results & Impact

• Campaign ROI jumped by 45% within 60 days through smarter segmentation.

• Manual workload reduced by 60%, allowing the team to focus on creative strategy.

• Customer feedback showed improved engagement and higher loyalty.

• Brand now runs fully automated campaigns with performance insights in real-time.